/* AIVA Group — CSS страницы «kontekstnaya-reklama» (вынесено из инлайн-<style> при рефакторинге).
   Грузится после main.css + site-fixes.css (см. inc/enqueue.php, блок 4b). */
/* ===================================================================
   SERVICE PAGE: «Контекстная реклама» — секции только этой страницы (.svc-*)
   Наследует токены/типографику дизайн-системы; новые компоненты — ниже
   =================================================================== */
/* hero: рекламный кабинет (Google Ads / Яндекс Директ) — светлый дашборд справа */
@media(max-width:980px){.svc-hero-grid{grid-template-columns:1fr;gap:40px}}
.gad{position:relative;width:100%;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:#fff}
.gad-chrome{display:flex;align-items:center;gap:12px;padding:11px 15px;background:var(--gray-bg);border-bottom:1px solid var(--line)}
.gad-dots{display:flex;gap:6px}
.gad-dots i{width:9px;height:9px;border-radius:50%;background:#cdd6dd;display:block}
.gad-url{display:flex;align-items:center;gap:7px;font-size:12px;color:var(--gray);background:#fff;border:1px solid var(--line);border-radius:99px;padding:5px 13px}
.gad-url i{font-size:9px;color:#3f9e6a}
.gad-tabs{display:flex;gap:4px;padding:10px 12px 0;background:var(--gray-bg);border-bottom:1px solid var(--line)}
.gad-tab{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;color:var(--gray);background:transparent;border:1px solid transparent;border-bottom:0;border-radius:9px 9px 0 0;padding:9px 15px;cursor:pointer;transition:background .2s,color .2s}
.gad-tab img{height:16px;width:auto;display:block;flex-shrink:0}
.gad-tab.active{background:#fff;color:var(--ink);border-color:var(--line)}
.gad-panel{padding:18px 20px 20px}
.gad-panel[hidden]{display:none}
.gad-top{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-bottom:18px}
.gad-acc{display:flex;align-items:center;gap:12px}
.gad-acc>img{height:30px;width:auto;display:block;flex-shrink:0}
.gad-acc b{display:block;font-weight:700;font-size:14px;color:var(--ink);line-height:1.2}
.gad-acc span{display:block;font-size:11.5px;color:var(--gray);margin-top:3px}
.gad-badge{display:inline-flex;align-items:center;gap:6px;font-size:11px;font-weight:700;color:var(--blue);background:var(--blue-tint);border-radius:99px;padding:6px 12px;white-space:nowrap}
.gad-badge i{font-size:12px}
.gad-badge.yx{color:#d6361c;background:#fdeeeb}
.gad-sum{display:grid;grid-template-columns:1fr 1.25fr;gap:18px;align-items:center;margin-bottom:18px}
.gad-metric small{display:block;font-size:11.5px;color:var(--gray);margin-bottom:8px}
.gad-metric .gad-n{display:block;font-family:var(--font-h);font-weight:800;font-size:38px;color:var(--ink);line-height:1;font-variant-numeric:tabular-nums}
.gad-up{display:inline-flex;align-items:center;gap:5px;font-size:12px;font-weight:700;color:#2f9e6a;margin-top:8px}
.gad-chart{height:72px}
.gad-chart svg{width:100%;height:100%;display:block}
.gad-area{fill:var(--blue-tint)}
.gad-line{fill:none;stroke:var(--blue);stroke-width:2.5}
.gad-tbl{width:100%;border-collapse:collapse;font-size:12.5px;font-variant-numeric:tabular-nums}
.gad-tbl th{text-align:right;font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.03em;color:var(--gray);padding:0 0 10px;border-bottom:1px solid var(--line)}
.gad-tbl th:first-child{text-align:left}
.gad-tbl td{text-align:right;padding:11px 0;border-bottom:1px solid var(--line);color:var(--ink);font-weight:600;white-space:nowrap}
.gad-tbl tbody tr:last-child td{border-bottom:0}
.gad-tbl td:first-child{text-align:left;display:flex;align-items:center;gap:9px}
.gad-tbl .st{width:8px;height:8px;border-radius:50%;background:#2f9e6a;flex-shrink:0}
@media(max-width:560px){.gad-sum{grid-template-columns:1fr;gap:12px}.gad-metric .gad-n{font-size:32px}.gad-tbl{font-size:11.5px}}

/* «что входит» — карточки услуг (стиль .pcard / карточек) */
@media(max-width:980px){.svc-incl-grid{grid-template-columns:1fr 1fr}}
@media(max-width:680px){.svc-incl-grid{grid-template-columns:1fr}.svc-incl{padding:72px 0}}

/* платформы рекламы — Google Ads + Яндекс Директ */
.svc-plat{padding:120px 0}
.svc-plat-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.svc-plat-card{position:relative;display:flex;flex-direction:column;border:1px solid var(--line);border-radius:var(--r-lg);padding:36px 34px 34px;background:#fff;transition:border-color .3s,transform .3s}
.svc-plat-card:hover{border-color:var(--blue);transform:translateY(-5px)}
.svc-plat-card .pl-top{display:flex;align-items:center;gap:14px;margin-bottom:20px}
.svc-plat-card .pl-ic{width:54px;height:54px;flex-shrink:0;border:1px solid var(--line);border-radius:var(--r-md);background:#fff;display:flex;align-items:center;justify-content:center;font-size:24px;color:var(--blue)}
.svc-plat-card .pl-ic img{height:30px;width:auto;display:block}
.svc-plat-card h3{font-family:var(--font-h);font-weight:800;font-size:22px;text-transform:uppercase;letter-spacing:-.01em;line-height:1.1}
.svc-plat-card .pl-mark{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;color:var(--blue);margin-top:6px;display:flex;align-items:center;gap:7px}
.svc-plat-card .pl-mark i{color:#5cb87e;font-size:13px}
.svc-plat-card p{font-size:15px;color:var(--gray);margin-bottom:22px}
.svc-plat-card ul{list-style:none;display:flex;flex-direction:column;gap:11px;margin-top:auto;border-top:1px solid var(--line);padding-top:24px}
.svc-plat-card ul li{position:relative;padding-left:25px;font-size:14.5px;color:var(--gray);line-height:1.45}
.svc-plat-card ul li::before{content:'\f00c';font-family:'Font Awesome 6 Free';font-weight:900;position:absolute;left:0;top:2px;font-size:10px;color:var(--blue)}
@media(max-width:768px){.svc-plat-grid{grid-template-columns:1fr;gap:18px}.svc-plat{padding:80px 0}}

/* цены — тарифные карточки */
.svc-price{padding:120px 0;background:var(--gray-bg);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.svc-plan .sp-price{font-family:var(--font-h);font-weight:800;font-size:clamp(30px,3vw,38px);letter-spacing:-.02em;margin:24px 0 4px;white-space:nowrap;color:var(--ink)}
@media(max-width:980px){.svc-price-grid{grid-template-columns:1fr;gap:18px}.svc-plan-flag{right:18px}.svc-price{padding:80px 0}.svc-price-note{margin-top:58px}}

/* FAQ (та же разметка/JS, что и на главной) */
.faq{padding:84px 0 68px}

@media(max-width:768px){.faq-q{font-size:16px;padding:20px 0;gap:14px}.faq-q .fq-ic{width:34px;height:34px;font-size:11px}.faq-a p{padding:0 12px 22px 0;font-size:15px}}

/* ===================================================================
   БЛОК ДОВЕРИЯ — партнёр-статусы + цифры
   =================================================================== */
/* полоса доверия — в main.css */

/* ===================================================================
   РЕКЛАМНАЯ МАШИНА — 4 этапа, sticky+scrub (десктоп) / авто (мобилка)
   =================================================================== */
.cf{position:relative;min-height:460vh;background:var(--gray-bg);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.cf-sticky{position:sticky;top:0;min-height:100vh;display:flex;align-items:center;padding:70px 0;overflow:hidden}
.cf-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center;width:100%}
.cf-steps .tag{margin-bottom:16px}
.cf-steps h2{font-family:var(--font-h);font-weight:800;font-size:clamp(28px,3.4vw,46px);line-height:1.08;letter-spacing:-.02em;text-transform:uppercase;margin-bottom:28px}
.cf-steps h2 em{font-style:normal;color:var(--blue)}
.cf-track{position:relative;padding-left:8px}
.cf-line{position:absolute;left:25px;top:16px;bottom:16px;width:2px;background:var(--line);overflow:hidden}
.cf-line i{position:absolute;inset:0;background:var(--blue);transform:scaleY(0);transform-origin:top;display:block}
.cf-step{position:relative;display:flex;gap:17px;align-items:flex-start;padding:10px 0;opacity:.4;transition:opacity .4s}
.cf-step .cf-dot{flex-shrink:0;width:36px;height:36px;border-radius:50%;background:#fff;border:2px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--font-h);font-weight:800;font-size:13px;color:var(--gray);transition:background .4s,border-color .4s,color .4s,transform .4s;z-index:2}
.cf-step .cf-st-txt h3{font-family:var(--font-h);font-weight:800;font-size:16.5px;text-transform:uppercase;letter-spacing:-.01em;color:var(--ink);margin-bottom:3px;transition:color .4s}
.cf-step .cf-st-txt p{color:var(--gray);font-size:13px;line-height:1.5;max-width:340px}
.cf-step.active{opacity:1}
.cf-step.done .cf-dot,.cf-step.active .cf-dot{background:var(--blue);border-color:var(--blue);color:#fff}
.cf-step.active .cf-dot{transform:scale(1.08)}
.cf-step.active .cf-st-txt h3{color:var(--blue)}
.cf-stage{position:relative;min-height:440px}
.cfx{position:absolute;inset:0;opacity:0;visibility:hidden;display:flex;flex-direction:column;border:1px solid #d4dde4;border-radius:var(--r-lg);background:#fff;padding:18px 20px 22px;transform:translateY(14px);transition:opacity .45s ease,transform .5s ease}
.cfx.on{opacity:1;visibility:visible;transform:none}
.cfx-head{display:flex;align-items:center;justify-content:space-between;gap:12px;font-weight:700;font-size:13px;color:var(--ink);padding-bottom:13px;border-bottom:1px solid var(--line);margin-bottom:15px}
.cfx-head>span{display:inline-flex;align-items:center;gap:9px}
.cfx-head i{color:var(--blue)}
.cfx-count{font-family:var(--font-h);font-weight:800;font-size:12px;color:var(--blue);background:var(--blue-tint);border-radius:99px;padding:5px 12px;white-space:nowrap;font-variant-numeric:tabular-nums}
/* 0 · аукцион */
.ax-query{display:flex;align-items:center;gap:10px;background:var(--gray-bg);border:1px solid var(--line);border-radius:10px;padding:11px 14px;font-size:13px;color:var(--ink);font-weight:600;margin-bottom:14px}
.ax-query i{color:var(--blue)}
.ax-rows{flex:1;display:flex;flex-direction:column;gap:8px;justify-content:center}
.ax-row{display:flex;align-items:center;gap:11px;background:var(--gray-bg);border:1px solid var(--line);border-radius:9px;padding:10px 12px;opacity:.45;transition:opacity .35s}
.ax-row.lit{opacity:1}
.ax-rank{flex-shrink:0;width:21px;height:21px;border-radius:50%;background:#dfe6eb;color:var(--gray);font-family:var(--font-h);font-weight:800;font-size:11px;display:flex;align-items:center;justify-content:center}
.ax-nm{flex:1;font-size:12.5px;font-weight:600;color:var(--ink)}
.ax-qs{width:72px;height:6px;border-radius:3px;background:#e4e9ee;overflow:hidden;flex-shrink:0}
.ax-qs i{display:block;height:100%;width:0;background:var(--blue);border-radius:3px}
.ax-tag{flex-shrink:0;font-size:9.5px;font-weight:700;text-transform:uppercase;letter-spacing:.03em;color:#fff;background:var(--coral);border-radius:99px;padding:3px 9px;opacity:0;transition:opacity .3s}
.ax-row.ax-you{background:var(--blue-tint);border-color:#b9d2e3}
.ax-row.ax-you .ax-rank{background:var(--blue);color:#fff}
.ax-row.ax-you.win .ax-tag{opacity:1}
.ax-formula{margin-top:14px;font-size:11.5px;color:var(--gray);text-align:center;border-top:1px solid var(--line);padding-top:13px}
.ax-formula b{color:var(--ink);font-weight:700}
.ax-win{color:var(--coral);font-weight:700;opacity:0;transition:opacity .4s}
.ax-win.on{opacity:1}
/* 1 · воронка */
.fn{flex:1;display:flex;flex-direction:column;gap:17px;justify-content:center}
.fn-row{display:grid;grid-template-columns:78px 1fr 84px;align-items:center;gap:13px}
.fn-lbl{display:flex;flex-direction:column;font-size:12.5px;font-weight:600;color:var(--gray);line-height:1.3}
.fn-lbl small{font-size:10px;color:var(--blue);font-weight:700;margin-top:2px}
.fn-track{height:40px;display:flex;align-items:center;justify-content:flex-start}
.fn-track i{display:block;height:100%;width:0;background:var(--blue);border-radius:9px}
.fn-row[data-k=click] .fn-track i{background:#5a93ba}
.fn-row[data-k=lead] .fn-track i{background:var(--coral)}
.fn-val{font-family:var(--font-h);font-weight:800;font-size:17px;color:var(--ink);text-align:right;font-variant-numeric:tabular-nums}
.fn-foot{margin-top:15px;font-size:11.5px;color:var(--gray);text-align:center;border-top:1px solid var(--line);padding-top:13px}
.fn-foot b{color:var(--ink)}
/* 2 · оптимизация */
.op-chart{flex:1;display:flex;align-items:flex-end;gap:10px;padding:6px 4px 0;min-height:150px}
.op-col{flex:1;display:flex;flex-direction:column;align-items:center;gap:8px;height:100%;justify-content:flex-end}
.op-col i{display:block;width:100%;max-width:34px;border-radius:6px 6px 0 0;background:var(--blue);height:0}
.op-col.good i{background:#2f9e6a}
.op-col small{font-size:9.5px;color:var(--gray);white-space:nowrap}
.op-chips{display:flex;gap:8px;flex-wrap:wrap;justify-content:center;margin-top:15px;border-top:1px solid var(--line);padding-top:14px}
.op-chips span{display:inline-flex;align-items:center;gap:6px;font-size:11px;font-weight:600;color:var(--gray);border:1px solid var(--line);border-radius:8px;padding:6px 10px;opacity:.4;transition:opacity .3s,color .3s,border-color .3s}
.op-chips span.on{opacity:1;color:var(--ink);border-color:#b9d2e3}
.op-chips i{color:var(--coral)}
.op-chips b{color:var(--blue);font-variant-numeric:tabular-nums}
/* 3 · окупаемость */
.adboard{width:100%;border:1px solid #d4dde4;border-radius:var(--r-lg);overflow:hidden;background:#fff}
.ab-bar{display:flex;align-items:center;gap:10px;padding:12px 15px;border-bottom:1px solid var(--line)}
.ab-g{display:flex;align-items:center;gap:7px;font-weight:700;font-size:12.5px;color:var(--ink)}
.ab-g i{color:var(--blue)}
.ab-badge{margin-left:auto;font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:var(--blue);background:var(--blue-tint);border-radius:99px;padding:4px 10px;white-space:nowrap;transition:color .3s,background .3s}
.adboard.is-good .ab-badge{color:#fff;background:#2f9e6a}
.ab-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;padding:16px 16px 8px}
.ab-kpi{background:var(--gray-bg);border:1px solid var(--line);border-radius:10px;padding:11px 12px}
.ab-kpi b{display:block;font-family:var(--font-h);font-weight:800;font-size:20px;color:var(--ink);font-variant-numeric:tabular-nums;line-height:1}
.ab-kpi b.coral{color:var(--coral)}
.ab-kpi small{display:block;font-size:10px;color:var(--gray);margin-top:6px}
.ab-rows{padding:6px 16px 14px}
.ab-row{display:flex;align-items:center;gap:11px;padding:9px 0;border-bottom:1px solid var(--line)}
.ab-row:last-child{border-bottom:0}
.ab-nm{flex:1;font-size:12.5px;color:var(--ink);font-weight:600}
.ab-bar2{width:90px;height:6px;border-radius:3px;background:var(--gray-bg);overflow:hidden;flex-shrink:0}
.ab-bar2 i{display:block;height:100%;width:8%;background:var(--coral);border-radius:3px}
.ab-n{flex-shrink:0;width:34px;text-align:right;font-family:var(--font-h);font-weight:800;font-size:15px;color:var(--ink);font-variant-numeric:tabular-nums}
@media(prefers-reduced-motion:reduce){.cf{min-height:auto}.cf-sticky{position:static;min-height:auto;padding:90px 0}.cf-step{opacity:1}}
@media(max-width:980px){.cf{min-height:auto}.cf-sticky{position:static;min-height:auto;padding:74px 0}.cf-grid{grid-template-columns:1fr;gap:38px}.cf-step{opacity:1}.cf-step .cf-dot{background:var(--blue);border-color:var(--blue);color:#fff}.cf-stage{min-height:430px;max-width:520px}}
@media(max-width:560px){.cf-stage{min-height:452px}.cfx{padding:16px}.op-col i{max-width:26px}.op-chart{min-height:140px}}