/* ============ Статья блога (single.php) ============
   Подключается на is_singular('post'). Использует токены main.css. */

.art-main { padding-top: var(--header-h); padding-bottom: 96px; background: #fff; }

.article { max-width: 860px; margin: 0 auto; padding: 56px 32px 0; }

.art-back {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 14px; font-weight: 600; color: var(--gray);
  text-decoration: none; margin-bottom: 26px; transition: color .2s, gap .2s;
}
.art-back:hover { color: var(--blue); gap: 11px; }
.art-back i { font-size: 12px; }

.art-cat {
  display: inline-flex; align-items: center; gap: 7px;
  font-family: var(--font-body); font-weight: 700; font-size: 12px;
  letter-spacing: .04em; text-transform: uppercase; color: var(--blue);
  background: var(--blue-tint); border-radius: 999px; padding: 7px 14px;
  text-decoration: none; transition: background .2s;
}
.art-cat:hover { background: #e2eef6; }
.art-cat i { font-size: 11px; }

.art-title {
  font-family: var(--font-h); font-weight: 800;
  font-size: clamp(28px, 4vw, 46px); line-height: 1.1; letter-spacing: -.02em;
  color: var(--ink); margin: 18px 0 16px;
}
.art-meta {
  display: flex; align-items: center; gap: 12px;
  font-size: 14px; color: var(--gray); font-weight: 500; margin-bottom: 34px;
}
.art-meta > span + span::before { content: ""; display: inline-block; width: 1px; height: 11px;
  margin-right: 12px; vertical-align: -1px; background: var(--line); }

.art-cover {
  width: 100%; border-radius: var(--r-lg, 16px); overflow: hidden;
  margin-bottom: 40px; border: 1px solid var(--line);
}
.art-cover img { width: 100%; height: auto; display: block; }

/* ---- проза ---- */
.article-body { font-family: var(--font-body); font-size: 18px; line-height: 1.72; color: #26323b; }
.article-body > *:first-child { margin-top: 0; }
.article-body p { margin: 0 0 1.15em; }
.article-body h2 {
  font-family: var(--font-h); font-weight: 800; font-size: clamp(23px, 3vw, 31px);
  line-height: 1.2; letter-spacing: -.015em; color: var(--ink); margin: 1.7em 0 .55em;
}
.article-body h3 {
  font-family: var(--font-h); font-weight: 700; font-size: clamp(19px, 2.3vw, 23px);
  line-height: 1.28; color: var(--ink); margin: 1.4em 0 .5em;
}
.article-body a { color: var(--blue); text-decoration: underline; text-underline-offset: 2px; text-decoration-thickness: 1px; }
.article-body a:hover { color: var(--ink); }
.article-body strong, .article-body b { font-weight: 700; color: var(--ink); }
.article-body ul, .article-body ol { padding-left: 1.45em; margin: 0 0 1.2em; }
.article-body li { margin-bottom: .5em; }
.article-body ul li::marker { color: var(--blue); }
.article-body blockquote {
  border-left: 3px solid var(--blue); padding: 2px 0 2px 20px; margin: 1.5em 0;
  color: var(--ink); font-style: italic;
}
.article-body img { max-width: 100%; height: auto; border-radius: 10px; border: 1px solid var(--line); margin: 1em 0; }
.article-body table { width: 100%; border-collapse: collapse; font-size: 15px; margin: 1.6em 0; }
.article-body th, .article-body td { border: 1px solid var(--line); padding: 11px 14px; text-align: left; vertical-align: top; }
.article-body th { background: var(--blue-tint); font-weight: 700; color: var(--ink); }
.article-body tr:nth-child(even) td { background: #fafcfd; }
.article-body figure { margin: 1.4em 0; }
.article-body figcaption { font-size: 13px; color: var(--gray); text-align: center; margin-top: 8px; }

/* ---- конец статьи: CTA ---- */
.art-end { max-width: 860px; margin: 64px auto 0; padding: 0 32px; }
.art-endcta { background: var(--ink); color: #fff; border-radius: var(--r-lg, 16px); padding: 44px 40px; text-align: center; }
.art-endcta h2 { font-family: var(--font-h); font-weight: 800; font-size: clamp(20px, 2.4vw, 26px); text-transform: uppercase; letter-spacing: -.01em; margin: 0 0 10px; }
.art-endcta p { color: #aebecb; margin: 0 0 22px; font-size: 16px; }

@media (max-width: 600px) {
  .article { padding: 34px 20px 0; }
  .article-body { font-size: 17px; }
  .art-endcta { padding: 32px 22px; }
}


/* ===== .ipr-* — дизайн-система SEO-статей (со старого сайта, палитра → токены iprod) ===== */
/* =============================================
AIVA Group — единые стили для SEO-статей блога
Префикс классов: ipr-
Подключать один раз на сайте:
Внешний вид → Настроить → Дополнительные стили
или в Elementor Custom CSS (глобально)
============================================= */
:root {
--ipr-blue: #34719D;
--ipr-blue-dark: #28587B;
--ipr-blue-light: #EEF4F8;
--ipr-orange: #F57C5D;
--ipr-orange-dark: #E0633F;
--ipr-orange-light: #FDEEEA;
--ipr-text: #14222D;
--ipr-text-soft: #5F6E7A;
--ipr-border: #E2E8ED;
--ipr-bg-soft: #F6F8FA;
--ipr-bg-dark: #14222D;
}
/* === Базовая типографика в статье === */
.ipr-article {
color: var(--ipr-text) !important;
line-height: 1.7 !important;
font-size: 16px !important;
}
.ipr-article p {
margin: 0 0 16px !important;
color: var(--ipr-text-soft) !important;
font-size: 16px !important;
line-height: 1.7 !important;
}
.ipr-article strong {
color: var(--ipr-text) !important;
font-weight: 700 !important;
}
.ipr-article h2 {
font-size: 26px !important;
line-height: 1.3 !important;
font-weight: 800 !important;
color: var(--ipr-text) !important;
margin: 48px 0 18px !important;
letter-spacing: -0.01em !important;
}
.ipr-article h3 {
font-size: 19px !important;
font-weight: 700 !important;
color: var(--ipr-text) !important;
margin: 28px 0 12px !important;
}
.ipr-article ul,
.ipr-article ol {
margin: 0 0 20px !important;
padding-left: 22px !important;
color: var(--ipr-text-soft) !important;
}
.ipr-article ul li,
.ipr-article ol li {
margin-bottom: 8px !important;
font-size: 16px !important;
line-height: 1.65 !important;
}
.ipr-article a {
color: var(--ipr-blue) !important;
text-decoration: none !important;
}
.ipr-article a:hover {
text-decoration: underline !important;
}
.ipr-divider {
border: 0 !important;
border-top: 1px solid var(--ipr-border) !important;
margin: 40px 0 !important;
}
/* === Блок мета-тегов (темная плашка в начале) === */
.ipr-metatags {
background: var(--ipr-bg-dark) !important;
color: #e2e8f0 !important;
padding: 22px 24px !important;
border-radius: 10px !important;
font-family: 'Courier New', monospace !important;
font-size: 14px !important;
line-height: 1.7 !important;
margin-bottom: 28px !important;
white-space: pre-wrap !important;
overflow-x: auto !important;
}
.ipr-metatags strong {
color: #60a5fa !important;
}
/* === Лид-абзац (вводный блок) === */
.ipr-intro {
font-size: 17px !important;
color: #334155 !important;
margin-bottom: 32px !important;
padding: 18px 22px !important;
background: var(--ipr-bg-soft) !important;
border-left: 3px solid var(--ipr-blue) !important;
border-radius: 0 6px 6px 0 !important;
line-height: 1.6 !important;
}
/* === Оглавление === */
.ipr-toc {
background: var(--ipr-bg-soft) !important;
border: 1px solid var(--ipr-border) !important;
border-radius: 10px !important;
padding: 22px 26px !important;
margin-bottom: 40px !important;
}
.ipr-toc-title {
font-size: 14px !important;
font-weight: 800 !important;
color: var(--ipr-text) !important;
margin-bottom: 12px !important;
text-transform: uppercase !important;
letter-spacing: 0.05em !important;
}
.ipr-toc ol {
margin: 0 !important;
padding-left: 22px !important;
}
.ipr-toc ol li {
margin-bottom: 8px !important;
color: var(--ipr-text-soft) !important;
}
.ipr-toc a {
color: var(--ipr-blue) !important;
font-weight: 500 !important;
}
/* === Пошаговые карточки === */
.ipr-steps {
display: grid !important;
grid-template-columns: 1fr !important;
gap: 14px !important;
margin: 22px 0 28px !important;
}
.ipr-step {
display: flex !important;
gap: 18px !important;
align-items: flex-start !important;
background: var(--ipr-bg-soft) !important;
border: 1px solid var(--ipr-border) !important;
border-radius: 10px !important;
padding: 18px 22px !important;
}
.ipr-step-num {
flex: 0 0 44px !important;
width: 44px !important;
height: 44px !important;
background: var(--ipr-blue) !important;
color: #ffffff !important;
font-size: 18px !important;
font-weight: 800 !important;
border-radius: 50% !important;
display: flex !important;
align-items: center !important;
justify-content: center !important;
}
.ipr-step-body h4 {
margin: 0 0 6px !important;
font-size: 17px !important;
font-weight: 700 !important;
color: var(--ipr-text) !important;
}
.ipr-step-body p {
margin: 0 !important;
font-size: 15px !important;
color: var(--ipr-text-soft) !important;
}
/* === Коллауты (три варианта) === */
.ipr-callout {
padding: 16px 20px !important;
border-radius: 8px !important;
margin: 22px 0 !important;
border-left: 4px solid !important;
}
.ipr-callout p {
margin: 0 !important;
color: inherit !important;
font-size: 15px !important;
line-height: 1.6 !important;
}
.ipr-callout-label {
display: block !important;
font-weight: 800 !important;
font-size: 14px !important;
margin-bottom: 6px !important;
text-transform: uppercase !important;
letter-spacing: 0.04em !important;
}
.ipr-callout--fact {
background: var(--ipr-blue-light) !important;
border-color: var(--ipr-blue) !important;
color: #0c3d5f !important;
}
.ipr-callout--tip {
background: #ecfdf5 !important;
border-color: #10b981 !important;
color: #064e3b !important;
}
.ipr-callout--warn {
background: var(--ipr-orange-light) !important;
border-color: var(--ipr-orange) !important;
color: #5c1604 !important;
}
/* === Таблицы === */
.ipr-table-wrap {
overflow-x: auto !important;
margin: 22px 0 !important;
}
.ipr-table {
width: 100% !important;
border-collapse: collapse !important;
font-size: 15px !important;
background: #ffffff !important;
border: 1px solid var(--ipr-border) !important;
border-radius: 8px !important;
overflow: hidden !important;
}
.ipr-table thead {
background: var(--ipr-blue) !important;
}
.ipr-table thead th {
color: #ffffff !important;
font-weight: 700 !important;
text-align: left !important;
padding: 12px 14px !important;
font-size: 14px !important;
text-transform: uppercase !important;
letter-spacing: 0.03em !important;
}
.ipr-table tbody td {
padding: 12px 14px !important;
border-top: 1px solid var(--ipr-border) !important;
color: var(--ipr-text-soft) !important;
vertical-align: top !important;
line-height: 1.55 !important;
}
.ipr-table tbody tr:nth-child(even) {
background: var(--ipr-bg-soft) !important;
}
/* === Карточки в сетке === */
.ipr-cards {
display: grid !important;
grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)) !important;
gap: 14px !important;
margin: 22px 0 !important;
}
.ipr-card {
background: #ffffff !important;
border: 1px solid var(--ipr-border) !important;
border-radius: 10px !important;
padding: 20px !important;
transition: border-color 0.15s !important;
}
.ipr-card:hover {
border-color: var(--ipr-blue) !important;
}
.ipr-card-icon {
font-size: 26px !important;
display: block !important;
margin-bottom: 10px !important;
}
.ipr-card h4 {
margin: 0 0 8px !important;
font-size: 17px !important;
font-weight: 700 !important;
color: var(--ipr-text) !important;
}
.ipr-card p {
margin: 0 !important;
font-size: 14px !important;
color: var(--ipr-text-soft) !important;
line-height: 1.6 !important;
}
/* === FAQ === */
.ipr-faq {
margin: 22px 0 !important;
}
.ipr-faq-item {
background: var(--ipr-bg-soft) !important;
border: 1px solid var(--ipr-border) !important;
border-radius: 10px !important;
padding: 18px 22px !important;
margin-bottom: 12px !important;
}
.ipr-faq-item h4 {
margin: 0 0 8px !important;
font-size: 17px !important;
font-weight: 700 !important;
color: var(--ipr-text) !important;
}
.ipr-faq-item p {
margin: 0 !important;
font-size: 15px !important;
color: var(--ipr-text-soft) !important;
line-height: 1.6 !important;
}
/* === Чек-лист с галочками === */
.ipr-checklist {
list-style: none !important;
padding-left: 0 !important;
margin: 22px 0 !important;
}
.ipr-checklist li {
position: relative !important;
padding: 10px 14px 10px 40px !important;
background: var(--ipr-bg-soft) !important;
border: 1px solid var(--ipr-border) !important;
border-radius: 8px !important;
margin-bottom: 8px !important;
font-size: 15px !important;
color: var(--ipr-text) !important;
line-height: 1.5 !important;
}
.ipr-checklist li::before {
content: "✓" !important;
position: absolute !important;
left: 14px !important;
top: 10px !important;
width: 18px !important;
height: 18px !important;
background: var(--ipr-blue) !important;
color: #ffffff !important;
border-radius: 50% !important;
font-size: 12px !important;
font-weight: 700 !important;
display: flex !important;
align-items: center !important;
justify-content: center !important;
line-height: 1 !important;
}
/* === CTA-блок (оранжевый акцент) === */
.ipr-cta {
background: linear-gradient(135deg, var(--ipr-orange) 0%, var(--ipr-orange-dark) 100%) !important;
color: #ffffff !important;
border-radius: 12px !important;
padding: 32px 28px !important;
margin: 40px 0 20px !important;
text-align: center !important;
}
.ipr-cta h3 {
color: #ffffff !important;
margin: 0 0 12px !important;
font-size: 22px !important;
font-weight: 800 !important;
}
.ipr-cta p {
color: #ffe5dd !important;
margin: 0 0 20px !important;
font-size: 15px !important;
line-height: 1.6 !important;
}
.ipr-cta-btn {
display: inline-block !important;
background: #ffffff !important;
color: var(--ipr-orange-dark) !important;
text-decoration: none !important;
font-weight: 700 !important;
padding: 12px 28px !important;
border-radius: 8px !important;
font-size: 15px !important;
transition: transform 0.15s !important;
}
.ipr-cta-btn:hover {
transform: translateY(-1px) !important;
text-decoration: none !important;
}
/* === Адаптив === */
@media (max-width: 640px) {
.ipr-article h2 { font-size: 22px !important; }
.ipr-article h3 { font-size: 17px !important; }
.ipr-step { padding: 14px 16px !important; }
.ipr-step-num {
width: 36px !important;
height: 36px !important;
flex-basis: 36px !important;
font-size: 16px !important;
}
.ipr-cta { padding: 26px 20px !important; }
.ipr-cta h3 { font-size: 19px !important; }
}
/* ===== /.ipr-* ===== */

.art-more { max-width: 1440px; margin: 72px auto 0; padding: 0 48px; }
.art-more-head { display: flex; align-items: baseline; justify-content: space-between; gap: 20px; margin-bottom: 28px; }
.art-more-head h2 { font-family: var(--font-h); font-size: 30px; font-weight: 800; letter-spacing: -0.02em; color: var(--ipr-text); margin: 0; }
.art-more-all { font-size: 14px; font-weight: 600; color: var(--ipr-blue); text-decoration: none; white-space: nowrap; display: inline-flex; align-items: center; gap: 8px; }
.art-more-all i { font-size: 11px; transition: transform .2s; }
.art-more-all:hover i { transform: translateX(3px); }
.art-more-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
@media (max-width: 900px) { .art-more-grid { grid-template-columns: 1fr; } .art-more { padding: 0 20px; margin-top: 48px; } }

/* Карточки статей внутри материала: blog.css здесь не подключён,
   поэтому обложке нужны собственные пропорции — иначе картинка тянется. */
.art-more .bcard { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--ipr-border); border-radius: 14px; overflow: hidden; text-decoration: none; transition: border-color .2s, transform .2s; }
.art-more .bcard:hover { border-color: var(--ipr-blue); transform: translateY(-3px); }
.art-more .bcard-cover { position: relative; aspect-ratio: 16 / 9; background: var(--ipr-bg-soft); display: flex; align-items: center; justify-content: center; overflow: hidden; }
.art-more .bcard-cover img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform .4s; }
.art-more .bcard:hover .bcard-cover img { transform: scale(1.05); }
.art-more .bcard-cover i { font-size: 42px; color: var(--ipr-blue); opacity: .3; }
.art-more .bcard-cat { position: absolute; top: 12px; left: 12px; z-index: 2; background: #fff; color: var(--ipr-blue); font-size: 11px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; padding: 5px 10px; border-radius: 6px; }
.art-more .bcard-body { padding: 20px 22px 22px; display: flex; flex-direction: column; flex: 1; }
.art-more .bcard-body h3 { font-family: var(--font-h); font-size: 18px; font-weight: 800; line-height: 1.3; color: var(--ipr-text); margin: 0 0 10px; }
.art-more .bcard-excerpt { font-size: 15px; line-height: 1.55; color: var(--ipr-text-soft); margin: 0 0 16px; flex: 1; }
.art-more .bcard-meta { display: flex; gap: 14px; font-size: 13px; color: var(--ipr-text-soft); opacity: .85; }


/* Фон CTA-блока под статьёй.
   Картинка светлее прежней, поэтому синяя кнопка на ней терялась — переводим призыв
   на фирменный коралловый (тот же акцент, что у кнопки в шапке) и осветляем подпись. */
.art-endcta .btn-primary{background:var(--coral);border-color:var(--coral);color:#fff}
.art-endcta .btn-primary:hover{background:var(--coral-dark);border-color:var(--coral-dark)}
.art-endcta p{color:#dbe6ef}
/* Фон CTA-блока под статьёй */
.art-endcta { position: relative; overflow: hidden; background-color: var(--ink); background-image: url('../img/cta-bg.jpg?v=2'); background-size: cover; background-position: center; }
.art-endcta > * { position: relative; z-index: 1; }